This is an initiative of the Organic Consumer Association in the USA.
they describe it as follows:
Do-It-Yourself GMO Labels: Show Grocers How to Label Their GMO and Factory Farmed Foods!
This month, the Millions Against Monsanto Truth-in-Labeling Campaign will start taking matters into our own hands. We're sticking "Oh No! Is It GMO?" labels on non-organic foods likely to contain GMOs as well as non-organic meat, dairy, and eggs coming from animals raised in CAFOs, (Confined Animal Feeding Operations), where they are force-fed GM grains.
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