The frog that jumped out!

Communicating climate change: may the force be against you!

Posted by Ugo Bardi

Yoda's three fingered force push - from Star Wars.

Don't you have the impression, sometimes, that the force is against you? Every time you try  to say something about the dangers of climate change, you see people literally being pushed away from you by an invisible force. It feels like being Star War's Yoda, pushing away enemies with "the force". Read more


This is to spread the word about a new blog initiated by Ugo Bardi and others.
It presents itself like this:

Telling the truth is not enough

This is a blog dedicated to communication in climate change. 

We are a group of concerned people who believe that the risks involved with climate change are clear enough that it is time to act.


So far, however, the task of communicating the urgency of the climate problem has not been successful. Telling the truth turned out not to be enough to spur people into action. We need to do way better.

This is what we want to discuss in this blog. We need to learn how to communicate. It means to learn how to tell the truth on climate in a way that doesn't scare people  but, on the contrary, stimulates them to action. It is possible, but we need to do it right.

We chose the image of the boiling frog as a reminder of the human situation on planet Earth. We hope it is to be intended as meaning that we are (or should be) more intelligent than frogs. We can still jump out!